some days you don't want to spend a lot of time styling your hair, you just want it to look good and behave. For those times, american crew light hold texture lotion provides the light control you need. Perfect for thin and fine hair, this lotion makes your mane look thicker and adds some texture without a glossy or stiff finish. Whether your hair is long or short, it will look fuller and healthier, and feel soft, natural and touchable. american crew, maker of top men's hair products, doesn't just care about how your hair looks. It also cares about the health of your hair. That's why this light hold texture lotion is made with ginseng extract and lanolin to promote hair growth, as well as moisturize and soften your hair. One of the easiest and best men's hair styling products on the market, american crew light hold texture lotion is perfect for men who want great hair without all the hassle.